Talks

Conferences & presentations

Sharing ideas on experimentation, causal inference, CRO, and data science at industry events and meetups.

Causal InferenceA/B Testing

Causal Inference: an AB test alternative

MIDE y VENCERÁS

When A/B testing falls short — low traffic, long conversion cycles, or non-random assignment — causal inference offers a rigorous alternative. This webinar covers the core frameworks, when to use them, and how to apply them in real business contexts.

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InnovationGrowth

Innovative Company Pitches

Overbooking Gran Canaria & Hosteltur Summit

Presenting innovative approaches to data-driven growth and experimentation at one of Spain’s leading tourism and hospitality industry summits.

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CROStatistics

CRO with Small Sample Sizes

MIDE y VENCERÁS

How to run meaningful experiments when traffic is limited. Practical approaches to statistical power, Bayesian methods, and making data-driven decisions without massive sample sizes.

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PersonalizationExperimentation

Online Personalization: 5 Things I Wish I Had Known Before

IEBS Business School

Lessons learned from years of running personalization programs - the pitfalls, the misconceptions, and the frameworks that actually work when tailoring digital experiences at scale.

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Causal InferenceData Science

Applied CPS: Reality or Oxymoron?

CPS Spain Meetup

Exploring whether Causal and Predictive Science can be practically applied in real business contexts - bridging the gap between academic causal inference and day-to-day optimization work.

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